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Years ago, Coca-Cola excitedly debuted a new formula for its soda, dubbing it “New Coke.” Consumers hated it, and sales plummeted – a marketing fiasco.
17-32B The True Story About Coca-Cola’s Plastic Fairy Tale
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Years ago, Coca-Cola excitedly debuted a new formula for its soda, dubbing it “New Coke.” Consumers hated it, and sales plummeted – a marketing fiasco.
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