“MAGA,” blusters Donald Trump – Make America Great Again! America’s ranching families, however, would like Trump to come off his high horse and get serious about a more modest goal, namely: Make America COOL Again.
COOL stands for Country-of-Origin-Labeling, a straightforward law simply requiring that agribusiness giants put labels on packages of steak, pork chops, etc. to tell us whether the meat came from the USA, China, Brazil… or Whereintheworldistan. This useful information empowers consumers to decide where their families’ food dollars go. But multinational powerhouses like Tyson Foods and Cargill don’t want you and me making such decisions.